BabyYumYum.co.za, the leading parenting resource platform, hosted an inspiring and empowering breastfeeding workshop on Saturday, 22nd July at the Houghton hotel, JHB. The event successfully catered to both in-person and online attendees, drawing a diverse audience of moms and moms-to-be (as well as a few dads) who came together to learn, share experiences, and strengthen their breastfeeding journey.
The workshop featured an outstanding panel of speakers, each renowned in their field, who shared valuable insights and knowledge. The esteemed line-up included well respected experts including to cover topics ranging from the miracles of breastfeeding, latching and the correct breastfeeding for success positions, allergies, rights within the workplace for breastfeeding moms and even the right bra and clothing to wear when breastfeeding and post-partum. Together, these speakers provided comprehensive guidance and answered questions from the eager audience.
The attendees were treated to not only insightful discussions but also a delightful music, performance thanks to the presence of celebrity Will Rayz (SA’s Got Talent finalist), who entertained guests. Both the online and in person event were sold out–over 450 tickets sold —-proving a huge demand for events covering breastfeeding.
BabyYumYum’s CEO, Amanda Rogaly, and brand specialist Priscilla Macoba were MCs for the day. Their warm and engaging hosting, combined with generous prize sponsors, added a sense of excitement. Lucky delegates, both in-person and online, were rewarded with fantastic prizes from esteemed baby brands, whilst every in-person guest walked away a winner with an overflowing goodie bag.
The in- person workshop provided a valuable opportunity for well-known brands including Medela, Lansinoh, Bepanthen, Carmien Tea and Annique Rooibos skin products to exhibit and demonstrate their products to this audience of expectant and first time (or repeat) parents.
The event’s attendance was encouraging, with moms (holding their adorable babies) participating with eagerness and passion. The connection and support among attendees illustrated the strength of the breastfeeding community, proving that no mother embarks on her breastfeeding journey alone.
Across all digital platforms a staggering 16million impressions was reached by a robust PR campaign including radio, print and digital.
Reflecting on the success of the workshop, BabyYumYum’s CEO Amanda Rogaly said, “We’re overjoyed with the overwhelming response and engagement we received for our breastfeeding event, the third in our series of ongoing Wellness Workshops. At BabyYumYum.co.za, we are committed to supporting parents and parents-to-be in their parenting journey, and we are thrilled to have created a space where they can connect, learn, and feel empowered. We are also committed to raising the awareness of the benefits of breastfeeding, whilst offering credible information to mothers to allow them to make empowered and educated decisions about the way in which they choose to feed their babies, without any guilt or judgement.”
Lookout for the next BabyYumYum.co.za Wellness Workshop happening later this year!
BabyYumYum.co.za is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.
We aim to understand our unique audience in order to form meaningful connections between brands and people that will enhance brand loyalty and interaction. Apart from the editorial media division we also have the following divisions all with the core focus of content, community and collaboration:
- BabyYumYum Health focuses on the creation and administration of award-winning maternity benefits and employee benefits.
- BabyYumYum Tech focuses on the creation of health and life-based applications which extend to consumer facing health service interactions.
- BabyYumYum Content focuses on the curation and production of expert led content offering assurance and engagement to readers.
- BabyYumYum Events focuses on the creation of education led parenting and healthcare led workshops and masterclasses.
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