reaches a wider audience by posting parenting content in isiZulu

by BabyYumYum reaches a wider audience by posting parenting content in isiZulu
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Online content portal is known for spearheading innovation in the parenting space and the brand has done it again by being the first online-only parenting website to publish content in vernacular in South Africa.

An important milestone for a proudly South African brand

The start of 2023 marked an exciting milestone for the trailblazing company when isiZulu posts began showing up on their social media channels, making valuable, expert-backed parenting content available to an even larger South African audience.

Why isiZulu?

Because over 10 million people speak it as a first language in South Africa, with many more speaking Zulu as a second, or third, language.

Following the launch on social media, are creating a section on their website dedicated exclusively to isiZulu content, where the most-read articles – including advice on breastfeeding, tips on caring for a newborn and guidance on having a healthy pregnancy – will be available in vernacular.

In a country where an average of 146 babies are born every hour, there’s a desperate need for practical, trusted content that makes the experiences of pregnancy, birth and raising a child less daunting, more manageable and fun for everyone.

This initiative has not been in isolation and the team kicked off their initial spotlight topics with the expert guidance of renowned author and baby whisperer Sr Ann Richardson who practices Wisdom with Sense.

No parent should be denied access to valuable information

Founder and Chief Mommy Amanda Rogaly explains, “It is my fundamental belief that no one should be denied access to high quality content, based on their geographic location, income bracket or economic circumstances – and that’s why the award-winning content on will always be free and so will being apart of our community.

Publishing in isiZulu, the most-spoken language in South Africa is simply the next step in our far reaching journey to connect with parents and live up to our motto of ‘Parenting Made Easy’.”

Brand Activations and Engagement specialist Priscilla Macoba believes that “South Africa is home to a large diversity of languages which is very unique and whilst it demonstrates tolerance of other people, it also captures the essence of sharing with others. This natural progression is the first of many steps to keep connecting with our diverse parenting community and offers brands an exciting opportunity.”

What can you expect next from

Soon they’ll host Instagram- and Facebook Lives in isiZulu and it’s possible their content will be made available in even more vernacular in the future – a welcome development from a brand that’s already firmly established itself as the go-to destination for anything and everything parenting related.

Ukuba Ngumzali kweNziwe Lula

For more information or brand opportunities please send an email to

Get Social:

Follow on Facebook @BabyYumYum, Instagram @babyyumyumsa, LinkedIn, TikTok @babyyumyumsa, Twitter @BabyYumYumSA or YouTube… and don’t forget to use our hashtag #UkubaNgumzaliKwenziweLula #BYYUmphakathiWabazali #TholaUlwazilokubaNgumzali #BabyYumYum

DISTRIBUTED ON BEHALF OF The by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or

ABOUT is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.

We aim to understand our unique audience in an effort to form meaningful connections between brands and people that will enhance brand loyalty and interaction. Apart from the editorial media division we also have the following divisions all with the core focus of content, community and collaboration:

  • BabyYumYum Health focuses on the creation and administration of award-winning maternity benefits and employee benefits
  • BabyYumYum Tech focuses on the creation of health and life-based applications which extend to consumer facing health service interactions
  • BabyYumYum Content focuses on the curation and production of expert led content offering assurance and engagement to readers
  • BabyYumYum Events focuses on the creation of education led parenting and healthcare led workshops and masterclasses

ABOUT: Wisdom with Sense.

Qualified Nurse and Midwife Ann Richardson, author and parent coach has worked in the midwifery and paediatric fields for over 35 years. A pioneer in starting private baby clinics in South Africa, and passionate about her work, Ann runs a busy baby clinic sharing her many years of wisdom as well as updated knowledge with parents of young families.
“Wisdom with Sense” is a term derived from this very philosophy.

Follow Ann Richardson on @Facebook and @Instagram

Keep checking back over the next few days to see our site become alive with isiZulu posts!

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