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Revealed: the baby and child brands South African parents can’t live without

by BabyYumYum
baby yum yum product of the year awards 2022 winners
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Over 650 000 votes were cast in BabyYumYum.co.za’s Product of the Year Awards 2022, and the result is a comprehensive list of the baby, child and parenting products South Africans rate above the rest

 A trusted buying guide for parents

“When we launched the BabyYumYum.co.za Product of the Year Awards in 2019, we wanted to acknowledge and recognise the incredible brands that make the lives of parents easier,” explains founder and Chief Mommy Amanda Rogaly. “Now in its fourth year, we’ve achieved exactly that, with our winners list becoming a trusted buying guide for both new and more ‘experienced’ parents who trust and value the BYY community’s endorsement stamp of approval.” 

Shopping for baby products can be overwhelming and confusing because there’s simply so much choice available on the South African market – a streamlined list that’s compiled by a reputable parenting community  saves parents valuable time and money when purchasing across 67 categories spanning from Best Nappy to Best Pain & Fever Buster for Kids, Best Family Car and Best Child-Friendly Restaurant.

What sets the BabyYumYum.co.za Product of the Year Awards apart from other awards is that each of the brands that made the shortlist were nominated by members of our loyal parenting community and it was up to this same trusted group of parents to vote and decide on the winners, ensuring that every winner who lands a covetable spot on the list is truly a market leader in their category, as voted by those who buy and use their products.

Insights into consumer behaviour

In an economically uncertain world, it’s inevitable that spending habits will be impacted and the BYY Product of the Year Awards highlighted some notable trends in consumer behaviour that have already been seen on a global level.

While the majority of people are, undeniably, tightening their purse strings, that doesn’t mean that consumers in general – and parents in particular – aren’t willing to spend where it counts.

In fact, according to a study carried out by market research company GWI, quality is the top purchase driver, and that was evident in the results of the Product of the Year Awards for 2022. Iconic, high-quality brands like Purity, Epi Max and Tommee Tippee scooped up awards across multiple categories, cementing their status as tried-and-tested ‘must-haves’ for parents.

In the past we have seen well-known brands dominating certain categories, but this year has seen  a shift to alternative brands offering new experiences and innovation with previous leaders falling off the podium.

A further indication of changing budgets was evident in the value-for-money products and brands that came out on top in their categories, including Clicks Made 4 Mom winning Best Breastfeeding Pads and Ackermans being awarded both Best Kids Clothing Store and Best Maternity Wear.

Other victories include notable brands like SupaQuick, PregOmega Plus and  Teejel, making their way onto the winner’s list as yet another acknowledgement for the ways they make the everyday lives of parents easier.

The BabyYumYum Product of the Year Awards are just one of many ways that BabyYumYum.co.za is supporting parents and equipping them with the knowledge they need to navigate and enjoy their parenting journey.

You can see the full list of BabyYumYum.co.za’s Product of the Year Awards for 2022 below.

Congratulations to all the winners!

Best Bath Range for Babies Epi-max Baby & Junior
Best Wet Wipes Pampers
Best Disposable Nappies Pampers
Best Cloth Nappies Bam+Boo Baby
Best Bum Cream Bennetts
Best Nappy Bin Tommee Tippee
Best Potty Bumbo
Best Nappy Bag Bambino
Best Baby Skincare Epi-max Baby & Junior
Best Bottle Tommee Tippee
Best Utensils Tommee Tippee
Best Bottle Warmer Tommee Tippee
Best Pacifier Tommee Tippee
Best Sippy Cup Tommee Tippee
Best Electric Steriliser Tommee Tippee
Best Manual Breast Pump Tommee Tippee
Best Electric Breast Pump Tommee Tippee
Best Feeding Chair Bambino
Best Feeding Pillow Snuggletime
Best Breastfeeding Pads Clicks Made 4 Mom
Best Infant Formula NAN
Best Growing-Up Milk Nankid
Best Toddler Cereal Nestle Cerelac
Best Kids/Baby Ready Meals Purity
Best Kiddie Snacks Purity
Best Juice For Kids Purity
Best Tea For Kids Tea4Kidz
Best Everyday Vitamin For Kids Creche Guard
Best Baby Food Purity
Best Dinner Kit Service UCOOK
Best Baby Retailer Babies R Us
Best Pharmacy Dis-Chem
Best Clothing Store For Kids Ackermans
Best Toys For Kids Fisher-Price
Best Restaurant For Kids Spur
Best Prenatal Vitamin Preg-Omega Plus
Best Brand For Stretch Marks Bio-Oil
Best Maternity Underwear Carriwell
Best Maternity Clothing Ackermans
Best Car Seat Chelino
Best Pram/Stroller Chelino
Best Family Car Toyota
Best Baby Wrap/Wearer Snuggletime
Best Bank Capitec
Best Medical Aid Discovery
Best Cellphone Network Vodacom
Best Baby Loyalty Programme Clicks Baby Club
Best Play/School Group Moms & Tots Group
Best Everyday Vitamin for Adults Centrum
Best Suncare for Adults Nivea Sun
Best Fast & Fabulous product AVON Glow Pearls
Best Skincare for Body Epi-max  
Best Skincare for Face Nivea 
Best Makeup MAC
Best Haircare TRESemme
Best Intimate Wash GynaGuard
Best Crib Chelino
Best Crib Mattress Snuggletime
Best Baby Linen/Blankets Woolworths
Best White Noise Maker Tommee Tippee
Best Babyproofing Bambino
Best First Aid Dettol
Best Baby Monitor Tommee Tippee
Best Nasal Spray for Babies/Kids Bennetts
Best Suncare for Babies/Kids Everysun
Best Teething Brand Teejel
Best Pain & Fever Buster for Kids Calpol
Best Tyre Fitment Supa Quick
Best Gap Cover Discovery
Best Private Maternity Hospital MediClinic
Best Baby Probiotic Entiro
Best Female Health & Wellness Natura Rescue

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