Over 650 000 votes were cast in BabyYumYum.co.za’s Product of the Year Awards 2022, and the result is a comprehensive list of the baby, child and parenting products South Africans rate above the rest
A trusted buying guide for parents
“When we launched the BabyYumYum.co.za Product of the Year Awards in 2019, we wanted to acknowledge and recognise the incredible brands that make the lives of parents easier,” explains founder and Chief Mommy Amanda Rogaly. “Now in its fourth year, we’ve achieved exactly that, with our winners list becoming a trusted buying guide for both new and more ‘experienced’ parents who trust and value the BYY community’s endorsement stamp of approval.”
Shopping for baby products can be overwhelming and confusing because there’s simply so much choice available on the South African market – a streamlined list that’s compiled by a reputable parenting community saves parents valuable time and money when purchasing across 67 categories spanning from Best Nappy to Best Pain & Fever Buster for Kids, Best Family Car and Best Child-Friendly Restaurant.
What sets the BabyYumYum.co.za Product of the Year Awards apart from other awards is that each of the brands that made the shortlist were nominated by members of our loyal parenting community and it was up to this same trusted group of parents to vote and decide on the winners, ensuring that every winner who lands a covetable spot on the list is truly a market leader in their category, as voted by those who buy and use their products.
Insights into consumer behaviour
In an economically uncertain world, it’s inevitable that spending habits will be impacted and the BYY Product of the Year Awards highlighted some notable trends in consumer behaviour that have already been seen on a global level.
While the majority of people are, undeniably, tightening their purse strings, that doesn’t mean that consumers in general – and parents in particular – aren’t willing to spend where it counts.
In fact, according to a study carried out by market research company GWI, quality is the top purchase driver, and that was evident in the results of the Product of the Year Awards for 2022. Iconic, high-quality brands like Purity, Epi Max and Tommee Tippee scooped up awards across multiple categories, cementing their status as tried-and-tested ‘must-haves’ for parents.
In the past we have seen well-known brands dominating certain categories, but this year has seen a shift to alternative brands offering new experiences and innovation with previous leaders falling off the podium.
A further indication of changing budgets was evident in the value-for-money products and brands that came out on top in their categories, including Clicks Made 4 Mom winning Best Breastfeeding Pads and Ackermans being awarded both Best Kids Clothing Store and Best Maternity Wear.
Other victories include notable brands like SupaQuick, PregOmega Plus and Teejel, making their way onto the winner’s list as yet another acknowledgement for the ways they make the everyday lives of parents easier.
The BabyYumYum Product of the Year Awards are just one of many ways that BabyYumYum.co.za is supporting parents and equipping them with the knowledge they need to navigate and enjoy their parenting journey.
You can see the full list of BabyYumYum.co.za’s Product of the Year Awards for 2022 below.
Congratulations to all the winners!
|Best Bath Range for Babies||Epi-max Baby & Junior|
|Best Wet Wipes||Pampers|
|Best Disposable Nappies||Pampers|
|Best Cloth Nappies||Bam+Boo Baby|
|Best Bum Cream||Bennetts|
|Best Nappy Bin||Tommee Tippee|
|Best Nappy Bag||Bambino|
|Best Baby Skincare||Epi-max Baby & Junior|
|Best Bottle||Tommee Tippee|
|Best Utensils||Tommee Tippee|
|Best Bottle Warmer||Tommee Tippee|
|Best Pacifier||Tommee Tippee|
|Best Sippy Cup||Tommee Tippee|
|Best Electric Steriliser||Tommee Tippee|
|Best Manual Breast Pump||Tommee Tippee|
|Best Electric Breast Pump||Tommee Tippee|
|Best Feeding Chair||Bambino|
|Best Feeding Pillow||Snuggletime|
|Best Breastfeeding Pads||Clicks Made 4 Mom|
|Best Infant Formula||NAN|
|Best Growing-Up Milk||Nankid|
|Best Toddler Cereal||Nestle Cerelac|
|Best Kids/Baby Ready Meals||Purity|
|Best Kiddie Snacks||Purity|
|Best Juice For Kids||Purity|
|Best Tea For Kids||Tea4Kidz|
|Best Everyday Vitamin For Kids||Creche Guard|
|Best Baby Food||Purity|
|Best Dinner Kit Service||UCOOK|
|Best Baby Retailer||Babies R Us|
|Best Clothing Store For Kids||Ackermans|
|Best Toys For Kids||Fisher-Price|
|Best Restaurant For Kids||Spur|
|Best Prenatal Vitamin||Preg-Omega Plus|
|Best Brand For Stretch Marks||Bio-Oil|
|Best Maternity Underwear||Carriwell|
|Best Maternity Clothing||Ackermans|
|Best Car Seat||Chelino|
|Best Family Car||Toyota|
|Best Baby Wrap/Wearer||Snuggletime|
|Best Medical Aid||Discovery|
|Best Cellphone Network||Vodacom|
|Best Baby Loyalty Programme||Clicks Baby Club|
|Best Play/School Group||Moms & Tots Group|
|Best Everyday Vitamin for Adults||Centrum|
|Best Suncare for Adults||Nivea Sun|
|Best Fast & Fabulous product||AVON Glow Pearls|
|Best Skincare for Body||Epi-max|
|Best Skincare for Face||Nivea|
|Best Intimate Wash||GynaGuard|
|Best Crib Mattress||Snuggletime|
|Best Baby Linen/Blankets||Woolworths|
|Best White Noise Maker||Tommee Tippee|
|Best First Aid||Dettol|
|Best Baby Monitor||Tommee Tippee|
|Best Nasal Spray for Babies/Kids||Bennetts|
|Best Suncare for Babies/Kids||Everysun|
|Best Teething Brand||Teejel|
|Best Pain & Fever Buster for Kids||Calpol|
|Best Tyre Fitment||Supa Quick|
|Best Gap Cover||Discovery|
|Best Private Maternity Hospital||MediClinic|
|Best Baby Probiotic||Entiro|
|Best Female Health & Wellness||Natura Rescue|