Can you believe that a whopping 7 million+ blog posts are published every day? And there’s a good reason for that.
The benefits of blogging and putting your personal thoughts and opinions to ‘paper’ include improved mood, reduced stress levels and better mental health. Why? Because it provides you with a safe space to vent your frustrations and – crucially – helps you to connect with people who are going through a similar experience.
And, with 77% of Internet users saying they regularly read blogs, it’s clear they’ve found a captive audience.
In fact, parenting blogs are among the fastest-growing sectors of niche content on the Internet – and there is no surprise as to why. Whether you’re struggling with the demands of parenting or are enjoying every moment of it, it’s guaranteed that there are thousands (or millions!) of other parents out there who feel the same way. Parents need to read these personal stories – whether purely for entertainment, for educational purposes or to find solace in shared experiences – to feel like they aren’t alone.
What parents (and bloggers!) have to say
‘Those first weeks of motherhood can be really lonely – especially when you’re up every three hours to feed your newborn and it seems like everyone else in the world is asleep. In those moments, reading parenting blogs made me feel less alone.’ Thobile
‘When I want recommendations on products to use on my kids or places to go as a family, I’m most likely to listen to the advice of other moms – and blogs are the easiest way to find that information.’ Kirsten
‘When I started following a few mommy bloggers who were honest about the difficulties of parenting, I realised that the life most of us show on social media is really just the ‘highlights reel’. That ‘perfect’ life that I saw others living (and was desperately trying to create for myself) didn’t even exist!’ Sam
‘The reason I take the advice of bloggers? Because they’re real people – like me, and not corporations looking to sell you a product.’ Keletso
‘Blogs grow into communities of likeminded people – one of my best friends is someone I started following on Twitter a few years ago because I loved the content she was creating. When we finally met in person, we just clicked.’ Claire
‘I started blogging because it gave me a creative outlet, and the best part is that it was completely anonymous – I could say whatever I wanted because I was writing under my online pseudonym.’ Ashni
‘Mommy bloggers were some of the first to open up about the not-so-glamorous reality of parenting, and it made it okay for the rest of us to talk about it.’ Lou
Could you be an award-winning blogger?
BabyYumYum.co.za has partnered with SA Mom blogs for the upcoming SA Parenting Blog Awards 2022. Ackermans has come on board as the official headline partner, sponsoring an incredible R20 000 for the winners. Enter your blog before 31 August to stand a chance of winning.